Issues

2011 Awards for Excellence

2011 Awards for Excellence

View articletitled, 2011 Awards for Excellence
Add to Citation Manager for 2011 Awards for Excellence

Call for papers

Special issue on new parents and young children in consumer culture

View articletitled, Special issue on new parents and young children in consumer culture
Add to Citation Manager for Special issue on new parents and young children in consumer culture

Environmentally friendly parenting: are cloth nappies a step too far?

Louise F. Pendry; Avril J. Mewse; Carole B. Burgoyne
View articletitled, Environmentally friendly parenting: are cloth nappies a step too far?
Open the PDF for in another window
Add to Citation Manager for Environmentally friendly parenting: are cloth nappies a step too far?

Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Valérie Hémar‐Nicolas; Mathilde Gollety
View articletitled, Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints
Open the PDF for in another window
Add to Citation Manager for Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Encouraging brand loyalty in fickle generation Y consumers

Violet Lazarevic
View articletitled, Encouraging brand loyalty in fickle generation Y consumers
Open the PDF for in another window
Add to Citation Manager for Encouraging brand loyalty in fickle generation Y consumers

Self‐control and perceived physical risk in an extreme sport

Dwane H. Dean
View articletitled, Self‐control and perceived physical risk in an extreme sport
Open the PDF for in another window
Add to Citation Manager for Self‐control and perceived physical risk in an extreme sport

Decision‐making styles of young consumers in Bosnia and Herzegovina

Ivan‐Damir Anić; Edo Rajh; Arnela Bevanda
View articletitled, Decision‐making styles of young consumers in Bosnia and Herzegovina
Open the PDF for in another window
Add to Citation Manager for Decision‐making styles of young consumers in Bosnia and Herzegovina

Investigating relationships between adolescents' liking for an apparel brand and brand self congruency

Jongeun Rhee; Kim K.P. Johnson
View articletitled, Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Open the PDF for in another window
Add to Citation Manager for Investigating relationships between adolescents' liking for an apparel brand and brand self congruency

The active role of children as consumers

Simona Ironico
View articletitled, The active role of children as consumers
Open the PDF for in another window
Add to Citation Manager for The active role of children as consumers

Editorial

Editorial

Dr Brian Young
View articletitled, Editorial
Add to Citation Manager for Editorial

Legal briefing

Child advertising in Turkey

Ugur Aktekin; Basak Gurbuz
View articletitled, Child advertising in Turkey
Add to Citation Manager for Child advertising in Turkey

Practitioner perspective

Hindsight, insight and foresight

Bryan Urbick
View articletitled, Hindsight, insight and foresight
Add to Citation Manager for Hindsight, insight and foresight