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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
8 March - Volume 14, Issue 1, Pages 5 - 102
7 June - Volume 14, Issue 2, Pages 112 - 192
23 August - Volume 14, Issue 3, Pages 201 - 288
15 November - Volume 14, Issue 4, Pages 297 - 374
Volume 14, Issue 3
23 August 2013
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ISSN
1747-3616
EISSN
1758-7212
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In this Issue
Editorial
How to ensure the protection of young consumers in a new digital world? A European perspective
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Gendered identity negotiations through food consumption
Katie Turner
;
Shelagh Ferguson
;
Julia Craig
;
Alice Jeffries
;
Sarah Beaton
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for Gendered identity negotiations through food consumption
Parents' views of supermarket fun foods and the question of responsible marketing
Rebecca C. Den Hoed
;
Charlene Elliott
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The influence of personality trait and demographics on financial decision making among Generation Y
Joyce K.H. Nga
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Leong Ken Yien
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for The influence of personality trait and demographics on financial decision making among Generation Y
Development of materialistic values among children and adolescents
Kara Chan
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for Development of materialistic values among children and adolescents
Conceptual differences between adolescent and adult impulse buyers
Natalie Brici
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Chris Hodkinson
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Gillian Sullivan‐Mort
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for Conceptual differences between adolescent and adult impulse buyers
Gender Jenga: the role of advertising in gender stereotypes within educational and non‐educational games
Bianca Bush
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Adrian Furnham
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for Gender Jenga: the role of advertising in gender stereotypes within educational and non‐educational games
Editorial
Editorial
Brian M. Young
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How to ensure the protection of young consumers in a new digital world? A European perspective
How to ensure the protection of young consumers in a new digital world? A European perspective
Michel
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for How to ensure the protection of young consumers in a new digital world? A European perspective
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Editorial: Generation Alpha and the evolution of consumer insights
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