Issues

Hot toys are dead: long live hot products

Christopher Byrne
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Understanding what fun means to today’s kids

Michelle Poris
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Unlocking the secret world of kids’ imagination

Anthony J. James
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Licence to thrill: selecting successful licences

Ben Fillery
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The evolution of licensing

Ben Parkhouse; Adam Beswick
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Licensing: food for thought

Jason Dawn
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Authoring the brand: literary licensing

Elizabeth Booth; Deborah Hayes
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What kids and parents really think about licensing

Andrea Geeson
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Kids today and tomorrow

Rachel Crosby
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Resolving issues in children’s research

Debbie Solomon; Jo Peters
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Advertising to children in Malaysia

Patrick Mirandah
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