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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
1 January - Volume 7, Issue 1, Pages 8 - 76
1 March - Volume 7, Issue 2, Pages 8 - 80
1 June - Volume 7, Issue 3, Pages 8 - 56
1 September - Volume 7, Issue 4, Pages 8 - 75
Volume 7, Issue 2
1 March 2006
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ISSN
1747-3616
EISSN
1758-7212
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Brands and gaming: are you ready to play?
Tom Farrand
;
David Nichols
;
Tom Rowley
;
Matt Avery
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Gaming as an education tool
Robin Hilton
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Youth – lifestyle, expectation and media
Katharine King
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Young consumers in Singapore
Wang Hongjun
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Common denominators: what unites global youth?
Tim Stock
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Marie Lena Tupot
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Teenage sex at the margins
Jon Cohen
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Facebook faces its future
Robin Raskin
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Mobile marketing
Fiona Jenkins
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Materialism among adolescents in urban China
Kara Chan
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Hongxia Zhang
;
Iris Wang
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Marketing to children and young people in Norway
Hans E. Skirstad
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