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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
1 January - Volume 7, Issue 1, Pages 8 - 76
1 March - Volume 7, Issue 2, Pages 8 - 80
1 June - Volume 7, Issue 3, Pages 8 - 56
1 September - Volume 7, Issue 4, Pages 8 - 75
Volume 7, Issue 3
1 June 2006
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ISSN
1747-3616
EISSN
1758-7212
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Interactive kids, passive parents
Sheena Horgan
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Youth, new media, technology and communication
Julian Rolfe
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Mischa Gilbert
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Interactivity plus innovative research equals power GRPS
Dean Weller
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Keeping up with the kids
Conrad Bennett
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Why young consumers adopt interactive technologies
Damien Arthur
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Claire Sherman
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Dion Appel
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Lucy Moore
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How rural children in China consume media & advertising
Kara Chan
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James McNeal
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Creative approaches to new media research
Ian Grant
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“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok
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