Issues

Word of mouth, youth and their brands

Andrew Needham
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The influence of public self‐consciousness and materialism on young consumers' compulsive buying

Yingjiao Xu
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Exploring message themes in antismoking advertising targeted at teenagers

Outi Uusitalo; Jenni Niemelä‐Nyrhinen
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Attitudinal, normative and demographic influences on female students' alcohol consumption

Rebecca O'Hara; Debra Harker; Maria Raciti; Michael Harker
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Attitudes toward material possessions among Chinese children

Kara Chan; Fan Hu
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Young adults' food motives: an Australian social marketing perspective

Tegan Piggford; Maria Raciti; Debra Harker; Michael Harker
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Editorial

Editorial

Dr Brian Young
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Executive insight

Brand kids

Martin Lindstrom
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Key insights

Key insights

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Legal briefing

Advertising to children in South Africa

Kelly Thompson
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