Page 1 | Search Results | Young Consumers: Insight and Ideas for Responsible Marketers | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

Sambashiva Rao Kunja, Arvind Kumar, Bramhani Rao

Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 1–15.

https://doi.org/10.1108/YC-11-2020-1261

Published: 15 October 2021

View article titled, Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

Add to Citation Manager for Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook