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Caroline S.L. Tan
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Journal Articles
Is this mine? Psychological ownership and the social media follower
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 33–52.
Published: 14 July 2021
Journal Articles
Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 328–347.
Published: 01 June 2021
