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From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants

Patcharaporn Mahasuweerachai, Chompoonut Suttikun, William Hamilton Bicksler

Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 831–848.

https://doi.org/10.1108/YC-12-2022-1658

Published: 22 August 2023

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