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Journal Articles

Do millennials’ personalities and smartphone use result in materialism? The mediating role of addiction

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Christine Nya-Ling Tan
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (3): 308–328.
https://doi.org/10.1108/YC-07-2023-1809
Published: 01 January 2024
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Journal Articles

Determinants of green product buying decision among young consumers in Malaysia

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Christine Nya Ling Tan, Adedapo Oluwaseyi Ojo, Ramayah Thurasamy
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
https://doi.org/10.1108/YC-12-2018-0898
Published: 19 June 2019
View article titled, Determinants of green product buying decision among young consumers in Malaysia
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