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Journal Articles

Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market: UTAUT2 model extension

Shana Axcell, Debbie Ellis

Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (2): 184–202.

https://doi.org/10.1108/YC-03-2022-1491

Published: 05 January 2023

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Journal Articles

South African children’s influence tactics: what works and when?

Debbie Ellis, Mishaal Maikoo

Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 432–449.

https://doi.org/10.1108/YC-02-2018-00778

Published: 17 October 2018

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