Page 1 | Search Results | Young Consumers: Insight and Ideas for Responsible Marketers | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

Mayank Sadana, Dipasha Sharma

Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 348–367.

https://doi.org/10.1108/YC-10-2020-1231

Published: 08 April 2021

View article titled, How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

Add to Citation Manager for How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification