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Crowd pleasers: media characters in food company websites and apps for children

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Lisa B. Hurwitz, Heather Montague, Alexis R. Lauricella, Aubry L. Alvarez, Francesca Pietrantonio, Meredith L. Ford, Ellen Wartella
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (1): 44–58.
https://doi.org/10.1108/YC-09-2018-0847
Published: 29 May 2019
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