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Journal Articles

Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico

Adesegun Oyedele, Emily Goenner

Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 250–272.

https://doi.org/10.1108/YC-05-2023-1747

Published: 02 November 2023

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Journal Articles

Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value

Adesegun Oyedele, Roberto Saldivar, Monica D. Hernandez, Emily Goenner

Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 237–250.

https://doi.org/10.1108/YC-09-2017-00737

Published: 03 July 2018

View article titled, Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value

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