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Eva A. van Reijmersdal
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Journal Articles

Dude sponsored: how executive function and disclosures moderate the persuasive effects of sponsored online videos on young adults

Open Access
Matthew A. Lapierre, Eva A. van Reijmersdal, Sophie C. Boerman
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 74–91.
https://doi.org/10.1108/YC-07-2024-2133
Published: 22 January 2025
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Includes: Supplementary data
Journal Articles

Boys’ responses to the integration of advertising and entertaining content

Available to Purchase
Eva A. van Reijmersdal, Esther Rozendaal, Moniek Buijzen
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (3): 251–263.
https://doi.org/10.1108/YC-10-2014-00487
Published: 17 August 2015
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