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The impact of inbound marketing practices on the young consumer’s purchase and word-of-mouth intention

Luis Casas, Fabienne Cadet, Suri Weisfeld-Spolter

Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (6): 993–1011.

https://doi.org/10.1108/YC-12-2024-2354

Published: 04 August 2025

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