Page 1 | Search Results | Young Consumers: Insight and Ideas for Responsible Marketers | Emerald Publishing

Skip to Main Content

1-4 of 4

Sort by

Sort Order Select

Journal Articles

Play with secrets: understanding motivations and gratifications in one-way anonymous communication

Yan Wang, Huan Chen, Xiaomeng Lan

Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (1): 1–27.

https://doi.org/10.1108/YC-01-2025-2383

Published: 20 October 2025

View article titled, Play with secrets: understanding motivations and gratifications in one-way anonymous communication

Add to Citation Manager for Play with secrets: understanding motivations and gratifications in one-way anonymous communication

Journal Articles

Continuous “Planting a seed of interest”: children’s book marketing strategies on Xiaohongshu

Yuan Nan, Huan Chen

Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 61–78.

https://doi.org/10.1108/YC-05-2024-2079

Published: 23 September 2024

View article titled, Continuous “Planting a seed of interest”: children’s book marketing strategies on Xiaohongshu

Add to Citation Manager for Continuous “Planting a seed of interest”: children’s book marketing strategies on Xiaohongshu

Journal Articles

College-aged young consumers’ interpretation of Twitter and marketing information on Twitter

Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 208–221.

https://doi.org/10.1108/YC-06-2014-00447

Published: 15 June 2015

View article titled, College-aged young consumers’ interpretation of Twitter and marketing information on Twitter

Add to Citation Manager for College-aged young consumers’ interpretation of Twitter and marketing information on Twitter

Journal Articles

College‐aged young consumers' interpretations of product placement in social games

Huan Chen, Audrey Deterding

Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (1): 41–51.

https://doi.org/10.1108/17473611311305476

Published: 08 March 2013

View article titled, College‐aged young consumers' interpretations of product placement in social games

Add to Citation Manager for College‐aged young consumers' interpretations of product placement in social games