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Journal Articles

Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”

Fazlul K.K. Rabbanee, Sean Lee, Ian Phau

Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (2): 165–167.

https://doi.org/10.1108/YC-03-2026-003

Published: 03 April 2026

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Journal Articles

Young tourists’ perceptions of authenticity, perceived value and satisfaction: the case of Little India, Singapore

Sean Lee, Ian Phau

Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (1): 70–86.

https://doi.org/10.1108/YC-07-2017-00714

Published: 16 April 2018

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Journal Articles

Adolescent and young adult response to fear appeals in anti‐smoking messages

Graham Ferguson, Ian Phau

Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (2): 155–166.

https://doi.org/10.1108/17473611311325555

Published: 07 June 2013

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Journal Articles

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Steve Dix, Ian Phau, Sonia Pougnet

Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (1): 36–46.

https://doi.org/10.1108/17473611011025993

Published: 16 March 2010

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Journal Articles

Young consumers' evaluations of diffusion brands

Ian Phau, Edith Cheong

Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (3): 210–224.

https://doi.org/10.1108/17473610910986026

Published: 28 August 2009

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Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”

Young tourists’ perceptions of authenticity, perceived value and satisfaction: the case of Little India, Singapore

Adolescent and young adult response to fear appeals in anti‐smoking messages

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Young consumers' evaluations of diffusion brands

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