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Do we always drink the same coffee? The effect of weight and colour on takeaway coffee perception

Asli Sakarya, Ibrahim Taylan Dortyol

Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 72–89.

https://doi.org/10.1108/YC-03-2021-1292

Published: 05 July 2021

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