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Journal Articles

Personalized and cued advertising aimed at children

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Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker, Ingrid Moons
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
https://doi.org/10.1108/YC-10-2018-0864
Published: 19 June 2019
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Journal Articles

Co-creating advertising literacy awareness campaigns for minors

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Kristien Daems, Ingrid Moons, Patrick De Pelsmacker
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (1): 54–69.
https://doi.org/10.1108/YC-09-2016-00630
Published: 18 April 2017
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