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To buy or not to buy: how young consumers approach new smart products in the social media context

Jieqi Guan, Yui-yip Lau, Huijun Yang, Lianping Ren

Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 90–111.

https://doi.org/10.1108/YC-12-2020-1272

Published: 16 July 2021

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