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Joeri Van den Bergh
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Journal Articles
Meet the most diverse generational cohort in history: Gen Alpha is coming of age
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 367–388.
Published: 30 December 2025
Journal Articles
Beyond labels: segmenting the Gen Z market for more effective marketing
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 188–210.
Published: 03 October 2023
