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Journal Articles

Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals

Juhi Gahlot Sarkar, Abhigyan Sarkar, Rambalak Yadav

Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 190–207.

https://doi.org/10.1108/YC-08-2018-0840

Published: 25 July 2019

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Journal Articles

Up, close and intimate: qualitative inquiry into brand proximity amongst young adult consumers in emerging market

Juhi Gahlot Sarkar, Abhigyan Sarkar

Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (3): 256–273.

https://doi.org/10.1108/YC-04-2016-00593

Published: 15 August 2016

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Journal Articles

Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market

Juhi Gahlot Sarkar, Abhigyan Sarkar, Abhilash Ponnam

Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (3): 264–280.

https://doi.org/10.1108/YC-12-2014-00499

Published: 17 August 2015

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