Page 1 | Search Results | Young Consumers: Insight and Ideas for Responsible Marketers | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

De-influencing gen Z tourists: effects of message features, mimicry and overtourism awareness in sustainable travel influencer marketing

Yi Xuan Ong, Sook Fun Fong, Khartic Rao Manokaran

Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 705–733.

https://doi.org/10.1108/YC-08-2025-2673

Published: 27 February 2026

View article titled, De-influencing gen Z tourists: effects of message features, mimicry and overtourism awareness in sustainable travel influencer marketing

Add to Citation Manager for De-influencing gen Z tourists: effects of message features, mimicry and overtourism awareness in sustainable travel influencer marketing