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Kim Lim Tan
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 697–701.
Published: 10 December 2025
Journal Articles
I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 449–467.
Published: 17 January 2022
Journal Articles
Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 165–178.
Published: 23 August 2021
