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Journal Articles

VR meets hotel bookings: how hedonic and utilitarian attributes shape young consumers’ intentions

Kriti Priya Gupta, Smriti Pande

Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (3): 527–549.

https://doi.org/10.1108/YC-09-2024-2230

Published: 24 April 2025

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Journal Articles

Understanding generation Z consumers’ revisit intentions to robotic service restaurants

Kriti Priya Gupta, Smriti Pande

Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 331–351.

https://doi.org/10.1108/YC-09-2022-1598

Published: 05 April 2023

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Journal Articles

Gamification of financial applications and financial behavior of young investors

Abhinav Pal, Kavita Indapurkar, Kriti Priya Gupta

Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 503–519.

https://doi.org/10.1108/YC-10-2020-1240

Published: 24 June 2021

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