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Journal Articles

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising: in-depth interviews with children and their parents

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Femke Loose, Liselot Hudders, Steffi De Jans, Ini Vanwesenbeeck
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (1): 74–94.
https://doi.org/10.1108/YC-04-2022-1507
Published: 28 October 2022
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Journal Articles

How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens

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Sanne Holvoet, Liselot Hudders, Laura Herrewijn
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 630–643.
https://doi.org/10.1108/YC-01-2021-1280
Published: 28 July 2021
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Journal Articles

Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?

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Steffi De Jans, Liselot Hudders, Veroline Cauberghe
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 402–420.
https://doi.org/10.1108/YC-02-2018-00782
Published: 05 September 2018
View article titled, Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?
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