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Journal Articles

Effects of a social awareness communication campaign to promote sustainability at the university

Begoña Grijalvo-Cabrera, Natalia Vila-Lopez, Inés Küster-Boluda

Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 658–676.

https://doi.org/10.1108/YC-07-2025-2628

Published: 03 March 2026

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Journal Articles

Brand hate in the cosmetic industry: drugstore versus luxury make-up brands

Sharon Xin Ying Ong, Natalia Vila-Lopez

Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (1): 109–127.

https://doi.org/10.1108/YC-10-2022-1624

Published: 18 September 2023

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