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Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Mehran Nejati, Parnia Parakhodi Moghaddam

Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 337–344.

https://doi.org/10.1108/17473611211282581

Published: 16 November 2012

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