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Journal Articles

Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Mei Mei Lau, Peggy Mei Lan Ng, Elaine Ah Heung Chan, Cherry Tin Yan Cheung

Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (1): 114–131.

https://doi.org/10.1108/YC-07-2022-1557

Published: 01 December 2022

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Journal Articles

Why do young people do things for the environment? The effect of perceived values on pro-environmental behaviour

Peggy Mei Lan Ng, Cherry Tin Yan Cheung

Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (4): 539–554.

https://doi.org/10.1108/YC-11-2021-1411

Published: 21 April 2022

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