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Journal Articles

Licences — A Thought!

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Rob Stevenson
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
International Journal of Advertising and Marketing to Children (2000) 2 (2): 129–134.
https://doi.org/10.1108/eb027645
Published: 01 March 2000
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Journal Articles

The Promotions Industry and the Relationship with the Licensing Industry

Available to Purchase
Rob Stevenson
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
International Journal of Advertising and Marketing to Children (2000) 1 (4): 321–323.
https://doi.org/10.1108/eb027626
Published: 01 January 2000
View article titled, The Promotions Industry and the Relationship with the Licensing Industry
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