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Robert Aitken
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Journal Articles
The nature and development of children’s consumer competence: evidence from the aisles
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 116–135.
Published: 03 October 2024
Journal Articles
Correlates of parental mediation of pre-schooler’s advertising exposure
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 337–349.
Published: 21 November 2016
