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For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Widya Paramita, Rokhima Rostiani, Rahmadi Hidayat, Sahid Susilo Nugroho, Eddy Junarsin

Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 226–248.

https://doi.org/10.1108/YC-12-2022-1660

Published: 13 October 2023

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