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Journal Articles

Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective

Qiaoling Lin, Siew Imm Ng, Norazlyn Kamal Basha, Xi Luo, Yingxia Li

Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 851–868.

https://doi.org/10.1108/YC-01-2024-1958

Published: 25 June 2024

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Journal Articles

Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia

Siew Imm Ng, Jo Ann Ho, Xin Jean Lim, Kee Lin Chong, Khairunnisak Latiff

Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 68–89.

https://doi.org/10.1108/YC-06-2019-1006

Published: 23 November 2019

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Journal Articles

Breaking compulsive buying-financial trouble chain of young Malaysian consumers

Eugene Cheng-Xi Aw, Jun-Hwa Cheah, Siew Imm Ng, Murali Sambasivan

Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 328–344.

https://doi.org/10.1108/YC-11-2017-00755

Published: 27 July 2018

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