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Journal Articles

ChatGPT in class: motivation, schadenfreude and student usage intentions

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Thomas M. Hickman, Michael Stoica
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 296–313.
https://doi.org/10.1108/YC-09-2024-2252
Published: 23 January 2025
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Journal Articles

Gen Z buying patterns: comparing the influence of professional advising and social media engagement

Available to Purchase
Michael Stoica, Thomas M. Hickman
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 579–591.
https://doi.org/10.1108/YC-09-2023-1871
Published: 31 January 2024
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