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Journal Articles

AI governance on young consumers in higher education: a content analysis of policies for generative AI

Open Access
Ashley Tong, Zahirah Zainol, Teck Siong Chong, Krishnamoorthy Renganathan
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 865–885.
https://doi.org/10.1108/YC-10-2024-2303
Published: 25 August 2025
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Journal Articles

Unlocking LinkedIn adoption for higher education students: findings from PLS-SEM and NCA

Open Access
Nurhafihz Noor, Ashley Tong, Zahirah Zainol
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 172–187.
https://doi.org/10.1108/YC-01-2025-2411
Published: 22 May 2025
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