...Arantxa Vizcaíno-Verdú; Bárbara Castillo-Abdul; Luis M. Romero-Rodríguez Purpose This paper aims to examine children’s and adolescents’ “Get Ready With Me” beauty videos on TikTok as a visibility-driven form of consumer socialization. Guided by four research questions, the authors analyze how...

.... Beverage marketing Drink advertising Social media TikTok Teenager Adolescent Persuasive power Gen Z Marketing technique Digital platform © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only 09 04 2025 03 07 2025 03 09 2025 07...

.../approach The present study examines the main art and cultural tourism activities among adolescents. Using 32 in-depth interviews with adolescents between 13 and 18 years of age, this research takes a closer look at their experience and perceptions of art museums and exhibitions. Findings The findings...

...Graham Ferguson; Ian Phau Purpose This paper aims to investigate the level of fear experienced by students aged 13 to 30 years, in response to different types of anti‐smoking fear appeals. It seeks to extend and validate Quinn et al.'s study by specifically comparing adolescent and young...