...James A. Roberts; Chris Pullig; Meredith David Purpose The purpose of this study was to investigate the mediating roles of materialism and self-esteem in explaining how family conflict leads to adolescent compulsive buying. Despite the importance of family as a primary socialization agent, scant...

...Steffi De Jans; Liselot Hudders; Veroline Cauberghe Purpose This study aims to examine adolescents’ (between 12 and 18 years) perceptions of their knowledge and skills related to advertising (i.e. dispositional advertising literacy). More specifically, adolescents’ beliefs about their recognition...

... the participants to engage in the design task in a playful manner, which fostered active participation and creative insights during the co-design session. A team approach based on interactivity and group autonomy enabled adolescents to contribute insights into their specific needs and wants. This was complemented...

...Kathy Knox; David James Schmidtke; Timo Dietrich; Sharyn Rundle-Thiele Purpose This paper aims to examine the socialization of alcohol through a reflective writing task within a social marketing program delivered to adolescents. The aim was to elicit adolescents’ experiences and perceptions...

...Liliya Nureeva; Karen Brunsø; Liisa Lähteenmäki Purpose Healthy eating behaviour in adolescence may be negatively affected by lack of self-regulation. The purpose of this paper is to discuss strategies for regulating eating behaviour as formulated by adolescents themselves. Design/methodology...

... interviews with high school students which examine teenagers’ guidelines for selecting food, along with their actual eating behavior. Findings – The results reflect on how four major influences – personal, family, peer and retailer – may intersect to affect the eating behaviors of Chinese adolescents...

... education and 1.13 for students in professional education. Including these factors separately yielded a Nagelkerke R2 of 4.8 per cent, indicating that there is room to explain more variance. © Emerald Group Publishing Limited 2014 Personality Adolescents Political consumer behavior...

...Renato Hübner Barcelos; Carlos Alberto Vargas Rossi Purpose – The purpose of this paper is to study paradoxes and strategies of social media consumption among adolescents. Young people belonging to Generation Y have enthusiastically embraced social media as a means of achieving connectedness...

...Brian Young; Giuseppe Santisi; Silvia Platania; Zira Hichy Purpose – This study aims to identify the life styles of adolescents through a reading of the dimensions which are seen in purchasing behavior. The dimensions investigated were: cognitive associations that adolescents attribute to known...

... theory Adolescents Care ethics Marketers have a featured role in children's consumer development. They are responsible for teaching children about the uses of their brands of products, where and how to obtain those products and, of course, the products' benefits to them. (…) But why would...

...Natalie Brici; Chris Hodkinson; Gillian Sullivan‐Mort Purpose There have been recent calls for research into the impulse shopping behaviours of adolescent consumers – an important topic because adolescents are: an increasingly important market segment; a segment which has recently been empowered...

...Kara Chan; Yu Leung Ng; Edwin K. Luk Purpose Does celebrity endorsement work and how does it work among adolescents? This article aims to identity attributes of celebrity endorsers and attributes of celebrity endorsement advertisements that are most appealing to the adolescents. The article also...

... them” (Doherty, 2002). Teen Film Hip‐Hop Urban African American Hispanic Consumer behaviour Marketing strategy Adolescents Young adults United States of America I said he sounded like the Roger Corman of his time […] “I would be honored to be compared to Corman” Schwab said. “Our...

...Kara Chan; Yu Leung Ng; Russell B. Williams Purpose A qualitative study by autovideography was conducted to examine adolescent girls' negotiation of their gender roles through the consumption of advertising images. This paper aims to document the study. Design/methodology/approach In total, 20...

... and affect adolescents' attitudes toward charitable giving. The role of gender in charitable giving and attitudes is also to be investigated. Design/methodology/approach The study's subjects consisted of 114 adolescents ranging in age from 13‐14. Using an experimental design, each subject was randomly...

...James A. Roberts; Camille Roberts Purpose Despite growing concerns over the increasing incidence of compulsive buying among young consumers, scant research attention has been focused on this darker side of consumer behavior among adolescent consumers. The purpose of this paper is to gain a better...

... impulse behavior) may be a particularly important risk factor for young adults. As stated earlier, adolescents engage in riskier behavior than do older individuals (Quadrel et al., 1993). Early thought suggested that this may be due to a developmental process in the human mind...

...Jongeun Rhee; Kim K.P. Johnson Purpose The purpose of this paper is to examine how adolescents' self‐concept and brand image congruency are related to their level of liking for an apparel brand. It also aims to examine whether this relationship varies depending on adolescents' gender and identity...

... to cyberbullying, it is important to investigate any differential impact that such exposure may have among boys and girls in terms of their self‐esteem. Bolognini et al. (1996) demonstrated that global measures self‐esteem are significantly higher for adolescent males than females. This finding...

... Social marketing Adolescents Egypt The relationship between character/ethics education and marketing has been considered to be ambiguous. On the one hand, character education can be regarded as a new reason for market segmentation and adjusting marketing tools; on the other hand, marketing...