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Keywords: Attitude towards the advertisement
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
... of 9-13-year-old children to personalized advertising on a SNS. Apart from focusing on evaluative responses such as the attitude towards the advertisement (Aad), in the current study, we also focus on awareness of selling intent and word-of-mouth (WOM) intention as outcome variables of personalized...
