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1-4 of 4
Keywords: Authenticity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers 1–22.
Published: 08 July 2026
...Ivo Novitaningtyas; Widya Paramita Purpose This study aims to examine how perceived authenticity formed through social media induces emotional satisfaction and promotes tourists’ pro-environmental behavior through environmental self-efficacy. The study also assesses the moderating role...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 22–37.
Published: 12 September 2024
... authenticity and greenwashing and, subsequently, on young adults’ pro-environmental behavior. Moreover, this study examined the moderation effect of congruent (vs incongruent) messages in the celebrity’s social media profile depicting an environmentally friendly (vs unfriendly) lifestyle. Design/methodology...
Includes: Supplementary data
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 557–578.
Published: 16 January 2024
... face app fatigue and start questioning the authenticity of this touchpoint. This paper aims to study the mediating effect of authenticity for the value co-creation of AI-powered branded applications. Design/methodology/approach Drawing from regulatory engagement theory, this study conceptualize...
Journal Articles
International Journal of Advertising and Marketing to Children (2001) 2 (4): 287–293.
Published: 01 January 2001
... Generation X Generation Y Marketing Authenticity Gaming Work Trends Post‐modern Generation Globalisation CASE STUDY Keywords: Teens, Generation X, Generation Y, Marketing, Authenticity, Gaming, Work, Trends, Post-modern Generation, Globalisation Sean Pillot de Chenecey, Captain Crikey Ltd, 54...
