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Keywords: Awareness of selling intent
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
...Kristien Daems; Freya De Keyzer; Patrick De Pelsmacker; Ingrid Moons Purpose The purpose of this study is to explore the effect of personalization of advertising and adding an advertising cue to advertisements on Facebook, on 9-to-13-year-old children’s awareness of selling intent, attitude...
