... distance search and share information more under low information severity. In addition, information search positively affects brand attitude under lower severity; negative word-of-mouth intention negatively affects brand attitudes at both severity levels. Research limitations/implications The current...

...Sambashiva Rao Kunja; Arvind Kumar; Bramhani Rao Purpose The purpose of this study is to adopt stimulus-organism-response (S-O-R) theory to reveal the impact of electronic word-of-mouth (eWOM) on buying intentions of young consumers in the presence of hedonic brand attitude (HBA) and utilitarian...

... brands and different categories have been studied by many researchers including Piron (2000) and Wood (2003) . Differences in variables like brand attitude, advertisement attitude or brand associations across individuals with diverse motivations/demographics have been analyzed by Garretson and Burton...