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Keywords: Brand proximity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (3): 256–273.
Published: 15 August 2016
...Juhi Gahlot Sarkar; Abhigyan Sarkar Purpose The purpose of this study was to explore possible types of brand proximity based on respective psychological causal antecedents, and also to uncover possible marking outcomes of brand proximity. Design/methodology/approach Data were collected from...
