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Keywords: Buying decision
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Journal Articles
Determinants of green product buying decision among young consumers in Malaysia
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
...Christine Nya Ling Tan; Adedapo Oluwaseyi Ojo; Ramayah Thurasamy Purpose This study aims to investigate the factors, which may potentially influence green product buying decision among young consumers in Malaysia. Design/methodology/approach A perceived lack of intention to buy green products...
