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Keywords: Campaigns
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Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (2): 93–97.
Published: 01 February 1999
...Chris Coleman This article looks at the existing forms of in‐school marketing and the results of the launch of the JazzyBooks programme of sponsored school media. © MCB UP Limited 1999 Ethics Campaigns National Curriculum Research Building a Responsible Partnership With Schools...
