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Keywords: Child consumers
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Journal Articles
Communicating health messages to young consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (4): 68–71.
Published: 01 September 2006
... before developing his interests in social marketing and health through a large-scale research project which led to a PhD. s.stuart@leedsmet.ac.uk YOUNG CONSUMERS Quarter 3 2006 71 Child consumers Marketing communications ...
Journal Articles
Mothers’ attitudes towards toys as fast food premiums
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (4): 60–67.
Published: 01 September 2006
.... Understanding the impacts of these techniques on parents’ feeding practices is critical in obtaining an appreciation for how parents can better manage their children’s diets to address rapidly escalating rates of childhood obesity. Toys Premiums Childhood obesity Fast food Child consumers Parents TOY...
