... and parents that use food as a reward would influence those changes. This is important because childhood obesity is one of the biggest public health problems of the 21st century. Design/methodology/approach The authors conducted a study in two public schools (total 189 children) with a between-subjects...

... escalating rates of childhood obesity, they need assistance to counter‐balance the highly effective forms of marketing being employed by fast food companies. Practical implications The findings have relevance for public policy makers in their efforts to assess the impacts of various promotional...

...Suzanne Edmond The Department of Health published statistics in the summer of 2006 forecasting a continuation in the rise in childhood obesity over the next few years, casting serious doubt about its ability to meet its own target to halt the year‐on‐year rise by 2010. In the same week...

...Gad Saad Purpose To argue that childhood obesity is minimally influenced by media sources. Rather, our evolved gustatory preferences for fatty and sweet caloric foods, which were adaptive in our evolutionary history, yield maladaptive outcomes in today’s plentiful environments. Design...