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Keywords: Children’s book
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 61–78.
Published: 23 September 2024
... content to explore effective marketing strategies for children’s books. Design/methodology/approach This study uses qualitative content analysis to investigate the marketing practices for children’s books on Xiaohongshu. By systematically coding and interpreting data, the authors identified core...
