... (e.g. perceived control, privacy risk), affective (e.g. pleasure, anxiety) and normative (e.g. peer influence) variables were examined. Findings The fsQCA revealed seven distinct causal configurations that lead to high intention to use VBAs, showing that consumer behavior is driven by multiple...

... 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Time scarcity Online promotion Consumer behavior Perceived arousal Purchase intention Gen Z Scarcity promotion is a marketing strategy that is based on the fundamental psychological...

... and consumer behaviour dynamics in China. Yicong Huang can be contacted at: ychuang@cityu.edu.mo 12 03 2025 28 04 2025 04 05 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only In this study, “niche fragrance brands...

... Consumer behavior AIDMA model The rapid advancement of digital media technologies, coupled with the emergence of new consumer cohorts, has accelerated the rise of virtual influencers – computer-generated personas powered by computer-generated imagery (CGI) and artificial intelligence (You and Liu...

...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Stimulation values also affect consumers’ behavior. Sharma et al. (2010) argued that consumers with high...

... intentions of Generation Z, the youngest and largest generation of online entertainment consumers. Research in the area of young consumer behavior and streaming piracy is limited, and for a good reason: current laws and regulations focus on punishing the distributors of pirated content rather than consumers...

... re-use rights only Organic food Consumer behavior Theory of planned behavior Trust Short food supply chain preference In recent years, there has been a marked increase in the global consumption of organic food. Recent data from the Research Institute of Organic Agriculture (FiBL...

... of Campbell et al. (2014) , Berger et al. (2018) and Wang et al. (2020) who, in research on consumer behavior, found results indicating that the price–quality relationship may precede consumer purchase intention. Thus, the results indicated that the more the mobile gamer...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Value-action gap Consumer behavior Gen Z Adolescen* Apparel consumption Socially responsible fashion consumption According to recent studies, Generation Z (Gen Z) ranks climate change, income...

... Emerald Publishing Limited Licensed re-use rights only Advertising literacy Mobile advertising Children Parents Consumer behavior Cross-cultural The use of smartphones by children and teenagers has seen a steep increase throughout this decade in both developing and emerging countries...

... re-use rights only Young consumer Retailing Smart product Social media Consumer behavior Before the rise of the digital era, customers could access only limited information about services and products (Hudson and Thal, 2013), but in recent years, social media have replaced...

... consumer behavior among people with ASD – Asperger syndrome, together with the determination of the predictors. The factors contribute to a varying extent to constant changes in consumer behavior, which makes it necessary for longitudinal or even cyclical studies to be carried out. In further research...

... 09 04 2019 02 06 2019 28 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Millennials Attitudes Advertising A review of existing literature reveals a need for more theoretical and empirical cross...

... involved in developing solutions to the obesity problem. © Emerald Group Publishing Limited 2013 Child consumer Eating behaviour Socialization agents Ecological systems theory Young consumers Consumer behavior Food and drink The increasing number of obese and overweight children...