... valuation Consumer behaviour Generation Z Germany The surge in interest in alternative foods stems from the need to provide nutritious and sustainable food sources to support the rapidly growing global population. Plant-based (PB) dairy substitutes, also known as “alternative milk”, “non-dairy...

... a consumer response model Kowalczuk et al. (2021) Consumer behaviour with augmented reality in retail: a review and research agenda Learn why consumers use augmented reality in retail and what retailers should expect Lavoye et al. (2021) Consumers’ adoption of AR-based virtual...

... and partner companies). Anh D. Pham can be contacted at: anhpd@hvnh.edu.vn 01 07 2023 01 11 2023 28 12 2023 21 02 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Celebrity endorsement Consumer behaviour Impulse...

... to the relevance of social context in the consumers’ behavioural patterns, which has been largely implicit within consumer behaviour scholarship. Aaron Tham can be contacted at: mtham@usc.edu.au 29 08 2023 03 11 2023 03 12 2023 The consumption of coffee has been routinised...

... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Privacy Emerging markets Mobile apps Generation Z Generation theory UTAUT2 Branded mobile applications Consumer behaviour Digitalisation Mobile marketing Smartphones and UTAUT...

... after their period abroad. This seems to indicate a relationship between consumer cosmopolitanism and enrolling in the Erasmus programme, therefore: Consumer behaviour Consumer cosmopolitanism Erasmus programme Cosmopolitanism has been studied in political science (Ferrara, 2007...

... by focusing on youth consumer behaviour. With the limited number of works on concerned variables, this study addresses vital issues concerning generation Z individuals’ health attitude. Samrat Bharadwaj can be contacted at: samratbharadwaj8@gmail.com 25 11 2021 17 01 2022 26 02 2022...

... to understand generational consumer behaviour. The findings can assist practitioners to determine effective marketing strategies to persuade Generation Z to act ethically. The research can also be considered when dealing with government legislation when tackling social change in younger population...

... Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Sales promotion Fashion industry Personal factors Rapid technological innovation, globalization and rigorous marketing competition may coerce marketing professionals to use modest...

...) or political consumer behavior, i.e. participation in boycotts and buycotts (Quintelier, 2014). Research in both groups has its merits. It has produced important insights into the conditions and factors affecting teenagers’ consumption choices (Lee, 2016 ; Perera et al., 2016), revealed incongruences...

...Matthew Allen Lapierre Purpose This paper aims to explore how children’s developing ability to effectively regulate their emotions influences their consumer behavior . Design/methodology/approach Working with 80 children and one of their parents, this study used direct observations of child...

... trips and introducing them to the concepts of money, products and stores (McNeal, 1969). Single parents in particular encourage household participation and autonomy among their children (Wimalasiri, 2004). Consumer behaviour Consumer socialization Purchase decisions of children Until...

... Consumer behaviour Celebrity attachment Model emulation Sport stars Endorsement deals with celebrities lead to benefits to brands, as admiration for the celebrity’s accomplishments tends to be transferred to the brands they are associated with (Erdoğan, 1999 ; Halonen-Knight and Hurmerinta...

... Consumer behaviour Asian values New ecological paradigm Pro-environmental behaviour The two most populous cities in Vietnam, Ha Noi and Ho Chi Minh City, are facing environmental problems typical to that of most major cities in developing countries in Southeast Asia. Such problems include...

... planning Consumer behaviour Decision making Students Malaysia A PriceWaterhouseCoopers (2009) study of 346 Generation Y Malaysian respondents found that 65 per cent of them expect to rely on personal investments and savings to fund their retirement. This may be attributed to the lack...

... Group Publishing Limited 2013 Generation Y Country of origin Buyer behaviour Product involvement Quality of information Consumer behaviour It is quite common today to encounter brand promotion where automobile manufacturers emphasize their German origin; coffee producers promote...

... equation modelling Consumer behaviour Young consumers This research models the relationship between the consumers' game purchase, usage behavior and self‐congruity (Jie et al., 2012 ; Karunaratna and Li Kee Goh, 2000 ; Johar et al., 1991). Self‐congruity is an important...

..., selling, or trading it; and 3. get rid of the product temporarily by lending it to someone else. © Emerald Group Publishing Limited 2013 Consumer behaviour Fashion disposition Motivations Social responsibility Fashion Young consumers Fast fashion retailers (e.g. ZARA, H&M...

...) Consumer behaviour Internet shopping Privacy The number of children online is rapidly increasing worldwide, with internet usage rates among young consumers in many countries surpassing usage rates among adults (Livingstone and Bober, 2006 ; Rideout et al., 2010). In most areas...

... them” (Doherty, 2002). Teen Film Hip‐Hop Urban African American Hispanic Consumer behaviour Marketing strategy Adolescents Young adults United States of America I said he sounded like the Roger Corman of his time […] “I would be honored to be compared to Corman” Schwab said. “Our...